-3D University: Introduction

Date

10/20（Thu）15:30～16:50（Opening：15:20）

Site

National Museum of Emerging Science and Innovation [Miraikan] 7F - MIRAI CAN Hall

The American Optometric Association now reports that 3D has a positive health impact on students, while advertisers are using 3D to have greater impact on consumers in the media marketplace.
In 2 short years, revenues for 3D movies have doubled. Higher 3D ticket prices worldwide have strengthened the entertainment industry's financial result. Now, 3D content has moved from this summer's spectacular financial success of 'Transformers 3D', 'Harry Potter 3D', and 'Pirates of the Caribbean 3D', to a variety of 3D options for consumers. What are the likely new opportunities for 3D platforms and content professionals? What are the financial challenges involved in creating profitable 3D? What major 3D motion picture and 3D television titles will drive consumer excitement in the year ahead? We will discuss these and other key factors which will be critical for the success of 3D leaders worldwide.
With members in 19 countries and active committees in Japan, China, Korea, the US and the UK, the International 3D Society has been formed to advance member companies and their 3D success in the global media marketplace.

-International 3D Award Lumiere Japan

Date

10/20（Thu）17:00～19:00（Opening：17:00）

Site

National Museum of Emerging Science and Innovation [Miraikan] 7F - MIRAI CAN Hall

-Collaboration of theatre arts and 3D

Date

10/21（Fri）12:15～12:50（Opening：12:00）

Site

National Museum of Emerging Science and Innovation [Miraikan] - stage

-New paradigm of comfort 3D viewing experience

Date

10/21（Fri）15:30～16:50（Opening：15:20）

Site

National Museum of Emerging Science and Innovation [Miraikan] 7F - Conference Room 1

-Cutting-edge of 2D to 3D conversion technology（Pay）

Date

10/22（Sat）11:30～12:50（Opening：11:20）

Site

National Museum of Emerging Science and Innovation [Miraikan] 7F - MIRAI CAN Hall

The production of 2D-to-3D converted films has recently surged, establishing this technique as a permanent part of the stereoscopic entertainment industry. Because conversion is a new storytelling tool, there is sometimes confusion, misunderstanding, and divergent terminology in the industry. Conversion, while a highly creative process, has a technical approach that if done improperly can result in poor quality films and physical pain on the part of the audience. The movie industry is quickly trying to educate itself on this important new art form, as evidenced by the explosion in classes, forums, and webinars on stereo.

Through case studies from Digital Domain’s recent stereoscopic conversions such as Transformers 3, Jon Karafin, Director of Production Operations for Digital Domain Media Group, will demonstrate how to convert high quality stereoscopic content through both traditional and hybrid stereoscopic production workflows. He will also review what to look for in order to articulate and identify poor quality conversion. The audience will obtain an understanding of the creative processes utilized on blockbuster films, learn when to convert materials, and gain tips on how to shoot specifically for 2D-to-3D conversion.

-International 3D Award 2011( Introduction of the prize winner)

Date

10/22（Sat）14:15～14:50（Opening：14:00）

Site

National Museum of Emerging Science and Innovation [Miraikan] - stage

-Advanced approach to 3D representations

Date

10/22（Sat）15:30～16:50（Opening：15:20）

Site

National Museum of Emerging Science and Innovation [Miraikan] 7F - MIRAI CAN Hall

3D Comfort and 3D Beauty: Why have to choose between them?

Robert Neuman, head of the Stereography Department at Walt Disney Animation Studios, will share the secrets of creating great looking 3D content that also happens to be extremely comfortable to watch. Although the twin goals of stereoscopic comfort and visual appeal often appear to be irreconcilable, making the story your first priority can help you to reach both goals. Robert will use examples from Disney's recent blockbuster hit, Tangled to illustrate some of the techniques and aesthetic choices that were key to making the film a hit in 3D.

The philosophy at Disney Animation is not to compromise on 3D quality.
Robert's lecture will also offer a brief glimpse into the process of making The Lion King 3D that will demonstrate how their approach to 3D comfort and beauty can extend to converted content as well. This approach has enabled the newly released stereoscopic adaptation of their hand drawn masterpiece to achieve 3D results worthy of a timeless classic.